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A Trip Down Memory Lane

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You know that feeling when you spot something from your childhood and suddenly you're eight years old again? That's the feeling waiting at Memory Lane, a free attraction tucked away down the back of Toyworld in the Meridian Mall.

Memory Lane

Part museum, part time machine, part magic - Memory Lane recreates Kiwi children's bedrooms from different generations, packed with the toys, treasures and pop-culture icons that shaped childhoods across New Zealand.

Memory Lane

Created by a trio of passionate toy enthusiasts and collectors, the attraction showcases hundreds of authentic toys and collectibles sourced from personal collections, community donations and years of dedicated hunting.

Memory Lane

You'll find shelves lined with familiar favourites, bedroom walls plastered with teen heart-throb posters, and the kind of toys you once swore you'd keep forever. Whether you grew up in the 70s, 80s, 90s or early 2000s, there's a good chance you'll find yourself pointing at something and saying, "I had one of those!"

Memory Lane

The real magic isn't just in the collection itself - it's the nostalgia it evokes. Parents sharing stories with their kids. Friends comparing favourite toys. Grandparents introducing younger generations to the things that once filled their own bedrooms. For younger visitors, it's a glimpse into a pre-smartphone world where entertainment came in cardboard boxes, needed batteries, or occasionally involved going outside.

Memory Lane

The only attraction of its kind in New Zealand, Memory Lane proves that the quickest way back to your childhood is via the Meridian Mall.

Memory Lane
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