Dunedin is the most intriguing city in New Zealand, and the locals know it.
An integral part of our destination marketing is the Dunedin brand. The Dunedin brand is a way to collectively express ourselves to the outside world. The Dunedin brand is authentic and intelligent as well as intriguing and creative. The Dunedin brand is free of traditional hard sell marketing techniques, and instead seeks to reflect Dunedin’s colourful heritage and contemporary vision.
Dunedin businesses, groups and passionate locals can tell the Dunedin story to potential visitors, tourists, investors and immigrants. The brand reflects Dunedin's colourful heritage and contemporary vision. The Dunedin brand is more than just fonts, colours and design elements; the brand is a statement of values and beliefs.
Dunedin Brand Resources
Find the Dunedin Logo and Brand guidelines, along with seasonal email footers here for your use.
Find Resources
Latest Campaign
The ‘It’s Just Dunedin’ campaign was launched in late 2023 targeting the New Zealand market and the east coast of Australian market. The campaign is designed to promote the soul and character of Dunedin as an authentic place where more meaningful, deeply engaging experiences and stories are found and made.
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