Showcasing our unique attractions, events, heritage, food and wildlife, our campaigns are packed with engaging content. With a mix of high-quality imagery and storytelling we aim to paint a compelling picture of Dunedin as a destination. Here are a few of our past and favourite campaigns.
Kids/Family Campaign 2022-2023
We know Dunedin is full of family fun activities, for all ages, over all seasons. These campaigns aimed at attracting families to Dunedin to their school holiday excursions through showcasing itineraries for the fussy eaters, the outdoor adventurers, even for those indoor days. For this campaign instead of telling the parents what they should do with their kids over the holidays, we went straight to the source. What do kids like doing in Dunedin? We asked them.
Target Markets: Drive market and Auckland.
What do kids like doing in Dunedin?
IYKYK
Dunedin has an array of exceptional hot spots that the locals love, from iconic ice creams, hidden tunnels, steep streets, secret surf spots and of course John the dog (IYKYK). This campaign seeks to set the secret free. If you know you know…but if you don’t, we have you covered.
Target Markets: Drive market, local and students.
Seasonal Winter Campaign
The campaign aimed to challenge perceptions by bringing light to the darkness of Dunedins’ winter by focusing on the warmth the city has to offer. These were cosy physical spaces, winter events and natural wonders that offer light and the warmth of the Dunedin locals.
Target Market: Drive and Fly markets.
Come for the…stay for the
Our Autumn 2023 event campaign aimed to promote our event-full Autumn period while giving suggestions on what to do while visiting. Slogans such as ‘come for the theatrical…stay for the thoughtful’ juxtaposed the event to an activity that was uniquely Dunedin.
Target Markets: Drive market.
Summer Campaign Te Aka Ōtākou, The Otago Vine shared path.
As part of Enterprise Dunedin’s always on seasonal activity, our summer marketing campaign focused on promoting Te Aka Ōtākou, The Otago Vine shared path as a new tourism product in Dunedin. This campaign aimed to attract the active adventurer, biking market and those travelling around the South Island over summer. The campaign was built around a printed guide, an Insiders’ blog style piece on DunedinNZ with embedded interactive map and digital placements. Printed guides were distributed throughout Dunedin and the Central Rail trail routes cafes, accommodation and stops, as well as isite centres in Queenstown and Dunedin.
Target Markets: Drive market.
