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Media & PR

Dunedin in the media - our latest collection of press, media coverage and Newsletters.

Guide to dealing with media

Dealing with media or creating a press release? Here are some tips to help.

  • News is ‘new’ ‘unique’ ‘never achieved before’ ‘faster’ ‘bigger’. It is not standard operations such as extended trading hours or a new website
  • Media are busy so have all your information ready before you contact them
  • Provide clearly written materials without errors
  • Name photos with your company name and the names of people or machines
  • Ensure photos are high resolution and crisp and clear with a clean background
  • Only send out a release when you are available to speak to the media

Writing a media release

  • The first sentence should outline of the story
  • Put the most important information in the first paragraphs
  • Answer the following questions; what/who/how/why/where/when
  • Use plain language. Don’t use industry jargon and technical terms
  • Put a date on the release
  • Include your contact details – mobile and email
  • Numbers, dollars and percentages are good. Quantify your information by adding
    the value of sales, cost of development, expected turnover. If commerical
    sensitivies mean you can’t use $ figures talk about % changes

Dunedin Positive Press How To Guide

  • Always have someone else read and check the release before you send it
  • Try and keep your information to one A4 page
  • Try and include a quote and ensure you include the name of the organisation and
    persons position/title
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