Jump to: Media and PR | Newsletters
A selection of Published Media & PR
Our media team is responsible for managing Enterprise Dunedin's media program, supporting the RTO marketing team by organising written content, and assisting Tourism New Zealand teams with media famils.
Visitor Industry Newsletters
Missed the last Industry newsletter? Keep up to date here.
Guide to dealing with media
Dealing with media or creating a press release? Here are some tips to help.
- News is ‘new’ ‘unique’ ‘never achieved before’ ‘faster’ ‘bigger’. It is not standard operations such as extended trading hours or a new website
- Media are busy so have all your information ready before you contact them
- Provide clearly written materials without errors
- Name photos with your company name and the names of people or machines
- Ensure photos are high resolution and crisp and clear with a clean background
- Only send out a release when you are available to speak to the media
Writing a media release
- The first sentence should outline of the story
- Put the most important information in the first paragraphs
- Answer the following questions; what/who/how/why/where/when
- Use plain language. Don’t use industry jargon and technical terms
- Put a date on the release
- Include your contact details – mobile and email
- Numbers, dollars and percentages are good. Quantify your information by adding
the value of sales, cost of development, expected turnover. If commerical
sensitivies mean you can’t use $ figures talk about % changes
Dunedin Positive Press How To Guide
- Always have someone else read and check the release before you send it
- Try and keep your information to one A4 page
- Try and include a quote and ensure you include the name of the organisation and
persons position/title