My Dunedin Itinerary

Dunedin Brand

Dunedin is the most intriguing city in New Zealand, and the locals know it.

Dunedin is the most intriguing city in New Zealand, and the locals know it. The Dunedin brand is about authenticity, intelligence, intrigue and creativity — free of irony and advertising tricks. By embracing the brand, Dunedin businesses, groups and passionate locals can tell the Dunedin story to potential visitors, tourists, investors and immigrants. The brand reflects Dunedin's colourful heritage and contemporary vision.

This page provides inspiration and brand resources to anyone who would like to incorporate the brand and its activity into their own story and become part of the vibrant brand community.

We have been having some fun with the brand, featuring it on bunting, stickers, banners, rack cards and stencils. We’re always looking for fresh, new ideas, so let us know what you think.

The Dunedin brand is more than just fonts, colours and design elements; the brand is a statement of values and beliefs.

For any enquiries, please contact dunedinbrand@dcc.govt.nz