My Dunedin Itinerary

Tourism & cruise

Dunedin attracts about two million visitors annually.

Dunedin attracts about two million visitors annually, most coming from other parts of New Zealand.

We average 5,500 visitors daily, many of whom have made the trip south to see Dunedin’s renowned wildlife and heritage for themselves. A growing part of this sector is the cruise ship industry, which doubled in five years.

Enterprise Dunedin supports tourism by:

  • facilitating the Dunedin Visitor Strategy
  • offering a dedicated destination manager within Dunedin City Council to advocate for visitors and businesses.
  • providing operator business support and advice.

Cruise Dunedin

The New Zealand cruise market has grown considerably over the past decade. The Dunedin cruise season runs from October to April.

Dunedin’s vision is ‘To be the premier cruise destination in New Zealand, where passengers and crew want to disembark and where, after a memorable experience, they want to return.’

Expected arrivals 2015/2016

Passengers

154,000

Crew

63,000

Total

217,000

Here are key facts about Dunedin’s cruise market:

  • Dunedin receives approximately 88% of all cruise ship passengers visiting New Zealand
  • of the passengers who visit Dunedin, at least 80% will disembark
  • each passenger spends an average of $125
  • of crew who visit, around 50% will disembark.

The cruise market has great potential to increase tourist numbers in Dunedin from ship passengers and crew, from those who return to Dunedin after the cruise and, indeed, from those who recommend Dunedin as a ‘must see’ visitor destination to others.

Cruise guides and schedules

Travel trade

Would you like to sell through travel agents and offer 10–25% commission rates? Check out the external links below to find out how to start.

Dunedin i-Site Visitor Centre

The i-SITE Dunedin Visitor Centre is open every day. The friendly folk there offer extensive local and national information and can book tours, accommodation, and so on for our visitors and residents. If you are a new operator in Dunedin, make sure to register with the Dunedin Visitor Centre — if they know about your business, they can tell visitors about you and what you offer.

Read more

List your business

Our website syndicates with different national data feeds. Enterprise Dunedin links to the following companies to make sure your listings are read by as many people as possible. Follow the links below to get your name out there.

Attractions, activities and accommodation: Tourism New Zealand
Online bookings: BookIt
Events: Eventfinder
Restaurants, cafés and bars: Zomato

Qualmark

Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide for travellers wanting high quality places to stay, things to do, and ways to get around. A business displaying the Qualmark symbol meets stringent quality standards and environmental criteria — follow the link below to find out how you can earn New Zealand tourism’s official quality mark.

Read more on www.qualmark.co.nz

Enquiries

To find out more about using the Dunedin Brand and marketing your tourism experience, please contact Justin Cashell or Gil Abercrombie.

Justin Cashell

Tactical & Branding Advisor

Gil Abercrombie

Travel Trade Sales & Marketing

Related information